It’s common knowledge that the timeshare industry is struggling right now. Profits are down, foreclosures are up, news of fraud is rampant, and owner dissatisfaction is at an all-time high. That said, timeshare businesses and developers are going have to be more creative in order to stay in business at all. RCI may have found one piece of the answer to that riddle.
RCI TV, the RCI Company’s web-based television network that until now was exclusive for RCI clients, is live and available to all consumers at RCI.com. The average person is starting to be more informed about the high-pressure meetings and is learning to distrust spam e-mails and cold calls, so why not turn to television, right?
As referenced by this CNN article, “In coordination with these efforts, RCI has also signed a deal with Resort & Residence TV, a new network that reaches millions of households on DirectTV through its travel, lifestyle and real estate programs.”
So now, information that was previously contained to RCI members is not only available to everyone, but will be part of a grander advertising scheme with “educational and entertaining ‘Resort Showcase’ and ‘Destination’ channels along with other information dedicated to increasing timeshare industry awareness and promoting the benefits of vacation ownership.”
If you follow the RCI TV link, “Dan the RCI guy” will greet you right away, with some easygoing jazz flute background music.
Naturally, the fine print at the bottom of the screen reads “Resort Showcase and All-Inclusive videos are provided for informational purposes only by the resorts. RCI does not own or manage any resorts or endorse any of the resort activities, guides, vendors or service providers described in these videos. All information in these videos is subject to change as determined by the appropriate third party service providers.”
Paraphrased: “The information given here is not endorsed and can be changed at any time”. Sure, why not?
Skimming the some of the videos on the channels, there are beautiful landscapes and enticing narration, but very few real details. They are sort of like living brochures. Everybody loves Mexico, you know? Why not book a vacation!
It doesn’t matter how timeshare developers try to package their sales pitch – in person, over the phone, or on TV – the bottom line is still that timeshares are for people who can afford them, and most people can’t. But RCI wants you to feel free to fantasize …